Project Center
DirecTV, Dish, AT&T Uverse Branded Channel Destinations and Mobile Supply Lists
REACH
39 MM HH
ROLE
Sr. Design Manager UX/UI
THE GOAL
In 2013 and 2014 The Home Depot sought out new ways to inspire their target consumers to get to work on seasonal DIY projects
THE IDEA
Promote project execution by creating a robust, educational, fully interactive DIY channel where viewers can watch project how-tos from specialists, browse project galleries, take quizzes, request coupon offers and even play project-related games
To receive supply lists on-the-go, viewers text in for mobile project guides
THE RESPONSE
This fully on-demand channel shattered platform interactive TV viewership records
Nearly half of viewers reported going to the store after interacting
The Home Depot moved first in competitive set for consideration – lifting brand perception and showcasing viewer interest in interacting with brands on TV (Nielson)
Credits
Partnering Creative Agency: The Richards Group
Sr. UX/UI Designer: Jenna Brucoli
Sr. UX/UI Designer: Amber Miller