Lipton
Feel the Taste of Summer
Apple iAd, Online Rich Media, and Custom :30 Promotional Video
ROLE
Sr. Design Manager UX/UI
THE GOAL
Create a multi-channel awareness campaign that drives brand participation with a social network sweepstakes.
Lipton wants to know, how do you feel #thetasteofsummer
APPLE iAD
A multi-feature iAd that promotes sweepstakes entry, flavor awareness, and brand consumption. Immersive experience includes:
- Sweepstakes Entry & Photo Editor – viewers took a photo of themselves 'feeling the taste of summer' and instantly posted to their social media account
- Interactive Product Gallery & Custom :30 Promotional Video – viewers tilted their mobile phones to virtually pour RTD teas and stir their favorite DIY drinks, then watched a video featuring Lipton's guest mixologist
- Tea Toss Game – viewers flicked fresh fruit into Lipton Iced Tea bottles and glasses for points
- Lipton's Summer Taste Report – viewers downloaded 'cool and tasty ideas' for summer, straight to their mobile phones
ONLINE RICH MEDIA BANNERS
Animated flash banners encouraged online audiences to enter for a chance to win a trip to the Bahamas. When expanded, the ads played a :30 promotional video.
CUSTOM :30 PROMOTIONAL SPOT
Scripted, storyboarded, and oversaw the production of a 1-day shoot, showcasing fans describing how they 'feel the taste of summer.' Managed an internal post-production team to finalize the rich media promotional spot.
Credits
Partnering Creative Agency: VaynerMedia
UX/UI Designer: LaTiesha Caston