The All-New 2015 Chevrolet Tahoe
DirecTV, Dish
REACH / 34 MM HH
ROLE / Sr. Design Manager UX/UI
THE GOAL
Leverage HH addressable enhanced :30 spots to drive in-market audiences to build a vehicle and find out more about the all-new Chevrolet Tahoe, right through their TVs
THE IDEA
Chevrolet Tahoe invited TV audiences to “see what the babysitter saw”
Viewers tuned into the interactive channel to step inside the new vehicle, explore the latest features, customize their own Tahoe, play a matching game to unlock facts, and submit their emails for more information
THE RESPONSE
Multiple minutes spent interacting with branded content, thousands of custom builds and RFI requests
Credits
Partnering Creative Agency: Commonwealth
UX/UI Designer: Jamie Wlodinguer