Brisk & Lipton
Gears of War: Judgement & Dance Central 3
Xbox Branded Destination
REACH
10 MM HH
ROLE
Sr. UX/UI Designer
THE GOAL
Brisk & Lipton joined forces with Dance Central 3 and Gears of War: Judgment to create a dual-branded Xbox destination to amplify the brand partnerships and Game On Sweepstakes Promotion
THE IDEA
Leverage the partnerships and high-value sweepstakes as promotional hooks to generate mass engagement with the Brisk and Lipton product lines
THE RESPONSE
The Xbox branded destination exceeded platform and category benchmarks; driving high CTRs, engagements, game plays, video views, and downloads
Credits
UX/UI Designer: Aaron Coppedge-Thomas
