I’m a data-obsessed design lead based in Brooklyn, NY.
In my current position as a Senior Director of UX and Design at Everyday Health, I lead a product design team with a single goal: to create simple, elegant design solutions to complex and emotional health challenges. I lead by example, continuously pushing for new and better user-centric approaches. As a data strategist, I’m passionate about coaching creatives to step outside their expert-driven comfort zone, mine for user learnings, and build behavioral insights into their design process.
In 2019, my team used on-site behavior data, keyword search trends, UX best practices, and generative user research to inform the vision for a complete site redesign of everydayhealth.com (launching Feb 2020). In the works is a brand new visual language, information architecture, design system, and revolutionized user experience. Once live, our new data-driven taxonomy and reimagined design will grow our SEO value, reporting capabilities, content discoverability, user satisfaction, and anticipatory design potential.
Our team holds our work accountable for ease of use, performance, and profit – but above all we’re united in our desire to execute ideas that positively influence personal wellness and reduce barriers to a healthy lifestyle.
In my previous position as Lead UX Architect and Data Strategist for Ogilvy NY, I led a variety of B2B and B2C engagements where I coached designers and clients alike on applying data discovery techniques to their workflows in order to achieve human-centered design.
My past projects were in partnership with British Airways, Dollar Shave Club, PwC, American Express, Transamerica, and CityMD. Before Ogilvy, I was a Senior UX/UI Design Manager for a Manhattan based interactive ad firm where I executed connected TV applications for GM, PepsiCo, Kellogg's, Cisco, The Home Depot, The Economist and multiple Unilever brands.
I graduated with a Bachelor of Science in Visual Communication Design from The Ohio State University.
On weekends I can be found cooking something new, enjoying live music, biking around Brooklyn, or seeing the world through the lens of my Nikon (my favorites above).
Say hey at jaclyn.denmark@gmail.com
Favorite moment of 2017
Speaking at UXPA Design Conference
Are you incorporating metrics into your journey maps? Well, you should be.
UXPA Boston Friday, May 19
Journey maps are not a new concept. Traditionally, researchers use qualitative insights to tell the story of a customer’s journey to inform design. However, this approach doesn’t always give visibility into the entire picture. That’s where quantitative data comes in.
Analytics and metrics can easily be integrated into the traditional journey map structure, providing additional insight into customer behavior and business impact. By matching the right data with each touchpoint, we can better understand the gravity of pain points, the business impact of new opportunities and how a customer’s experience impacts their overall satisfaction.
Favorite read of 2017
How Not to Be Wrong: The Power of Mathematical Thinking
“Knowing mathematics is like wearing a pair of X-ray specs that reveal hidden structures underneath the messy and chaotic surface of the world.
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